McDonalds Growth on the European Market Case Study

McDonalds Growth on the European Market - Case Study Example In order for Macdonald to compete in the European market, it should focus on the quality of the products. With the increasing awareness on the risks associated with obesity, customers are avoiding fatty foods. Therefore, the company should ensure that its products meet the required standards and are healthy. On the other hand, in order to retain the customers, the firm need to shift its focus towards customer relationship management. Currently, there are many competitors in the market. As a result, customers easily be swayed away from the products. As a result, it is significant for the company to work towards satisfying the tastes and preferences of the target market (Prasad, 2010). This will be significant in increasing its market share and improving its competitive advantage. In order for the company to address the growth issues, it needs to conduct an intensive market research. This is to identify factors that have made the customers to change their consumption behavior and what changes are necessary to reposition the company in the market. In addition, the research should also identify the effective advertising channel and the best advertising message to use in order to attract the customers towards its products. This is to ensure that the adverts are compatible with the local

Slavery and Human Trafficking Research Paper Example | Topics and Well Written Essays - 1250 words

Slavery and Human Trafficking - Research Paper Example Basically, individuals are trafficked between countries or within borders of a state and in most cases, those trafficked are subjected to sexual or labor exploitation. Human trafficking is one of the most common problems affecting counties and families on every continent. Mostly, human trafficking is associated with sexual exploitation but about a third of all trafficked individuals are exclusively subjected to labor exploitation such as domestic work, packing and processing, and agricultural work among others.   Normally, the victims of human trafficking are illegally relocated to another country where they are forced into slavery conditions so to enable the traffickers can benefit financially (Healey 1). Human trafficking is a form of slavery in the modern society and it is considered a form of slavery because it involves transporting individuals to another country against their will to benefit others. Human trafficking is a global problem and it does not only occur in poor areas but also in developed places. Human trafficking is mainly for sexual abuse, elimination of organs, forced labor, or forced marriage among others. It is a crime against an individual since it violates the victim’s rights of movement via coercion and so it is strongly condemned as a violation of human rights by international conventions. The most people trafficked are migrant workers who in most cases seek to escape from poverty and improve their lives and also be able to support their families. They are dece ived that they will get well-paying jobs abroad but when they rich there, the promised job does not exist and as a result, they are forced to work in worse conditions or they find a job that they do not agree with.